Research Report - Vendor:
Business Service Management: Strategies for Vendors in 2009

Date: 05/01/2009

Length: 24 pages

Cost: $5000.00

Abstract:
Business Service Management (BSM) is all about improving business performance through business-aligned IT services and IT service management processes. While this conveys some of the value BSM can provide, it leaves many questions unanswered from both vendors and IT organizations.

As the use of BSM terminology spreads, vendors want to know whether BSM messaging makes sense for their particular offerings, as well as how to optimize it. Do customers understand the value of BSM and do they associate it with a particular group of products? Will my BSM message be credible? How can I differentiate my BSM offerings versus those of my competitors?

To answer these questions and more, EMA has completed a new primary research study of the BSM space. For this groundbreaking study, EMA surveyed 160 North American and global IT and business professionals involved in selecting and using BSM solutions for their organizations. Several of the survey respondents also participated in follow-on focal interviews to gain a more detailed understanding of their BSM experience and perspectives.

Two main reports have been developed based on this research, one targeted to the BSM vendor community and one targeted to the BSM customer community. This is the vendor focused report.