The exponential growth of data is putting a strain on traditional business intelligence and analytic solutions. New strategies to manage this information and leverage greater business value are top of mind with both business users and IT management. Supporting the needs of self-service users and connecting to a wider assortment of data adds hurdles to achieving a stronger business intelligence environment but are critical for success. This ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) report defines Big Data, identifies the necessary components to better manage it and helps the user understand how to create business intelligence value through Big Data.